PUR Fully Charged Mascara Powered by Magnetic Technology acts like a magnet, attracting negatively-charged lashes to the positively-charged formula so each stroke coats lashes to thicken and volumize their appearance.
SIZE: 4.0 ML SHADE: BLACK
Benefits
- Innovative magnetic technology attracts negatively-charged lashes towards the positively-charged mascara formula, coating each individual lash with every application, leaving your lashes looking thicker, volumized, and separated
- Age-defying mascara formula contains a revolutionary positively charged matrix that attracts to each individual lash to help strengthen, thicken, volumize, and separate the look of lashes for all-day performance
- Lash-loving mascara formula helps fight premature lash fallout for the appearance of thicker, longer-looking lashes
- Delivers lash-conditioning ingredients to add shine and nourish, helping lashes maintain lift and curl and appear more flexible
- 98% instantly amplified lashes*
- 93% said lashes retained their curl well*
- 90% experienced no flaking*
- 93% experienced no smudging*
- 100% said the mascara was easy to remove*
- *Based on an in-house perception study
- PÜR: Clean, skincare-infused beauty for all
- Vegan & Cruelty-Free