It Cosmetics Lash Blowout Volumizing Mascara was developed in partnership with Drybar for the appearance of volumized lashes with lift, separation and definition
SIZE: 3.0 ML
Features
- The specially designed wand is inspired by the technology used to create Drybar's barrel hairbrushes, and works with the biotin-infused formula to deliver voluminous lashes that last.
Benefits
- Delivers 19 times volumized lashes for all your eye makeup looks
- Specially designed mascara brush inspired by technology used for barrel hairbrushes creates instant lash lift, separation and structured volume for the look of longer lashes
- Super black pigment coats and thickens individual lashes to create the look of full lashes
- Easy-grip, soft-touch handle for effortless application and control to curl lashes
- Biotin-infused formula promotes stronger, healthier-looking hair
- #1 Prestige Face Makeup Brand in the U.S. (Source: The NPD Group/ U.S. Prestige Beauty Total Measured Market, Makeup Brand Dollar Sales, January-November 2020)